Learn to imagine
yourself authentically
We guide you towards developing awareness and
fostering self-determination in the business realm
Business’n’Play is the new Serious Game created by Sara Malaguti and incubated in Flowerista – Digital Ecosystem. Inspired by Design Thinking, it leverages the dynamics of gaming to simulate the process of developing an entrepreneurial project.
Choose your role
The creator of Business’n’Play
Sara Malaguti – Digitalpreneur
Since 2017, I have been a digital entrepreneur.
But as a child, I wanted to be a writer, as a teenager an art historian and during my 20s a photographer. The result? After studying Literature and then Arts and Cultural Economics at the University of Bologna, I found myself working in finance.
I worked for the Italian Stock Exchange for more than 8 years, learning day after day that one can be creative whilst working in a world such as finance. In fact, you can make a great difference through creativity, as long as you are ready to strike out on your own. I was able to see first hand what it means to have an entrepreneurial dream and to bring it to fruition, even up to listing it on the stock exchange. I heard incredible stories, met people who had restarted from nothing after a mistake and studied truly innovative business models.
In 2017 I created Flowerista.it, a digital ecosystem dedicated to creatives and freelancers that wanted to create networks, building a digital environment and growing together. From that moment there have been several brands as the most recent arrival: Business’n’Play.
If you want to know more about my story, you can go here.
Read our Blog
The Long Tail business model
The Long Tail business model was created as a response to the reversal of consumer preference phenomena. The model highlights the shift in consumer habits away from the best-selling products to the [...]
Who is the intrapreneur, the employee-entrepreneur?
When a corporate employee discovers their entrepreneurial mindset, an intrapreneur is born. Intrapreneurs are becoming more prevalent members of the workforce and are key figures in bringing innovation to companies from the [...]
What is the Vision of a Business?
Vision in business is the "dream," however ambitious, of what the company aims to achieve and become in the future. It reflects its values, ideals and aspirations. This concept, which is sometimes [...]
The Emotional Customer Journey
The decision making process behind making a purchase is not based on logic or rational thinking, it is far more deeply rooted in emotions and feelings. The Emotional Customer Journey helps to [...]
Bundling and Unbundling Services
While bundling groups things together, unbundling separates them. With these two strategies, companies can remodel their services to remain competitive in their field and adapt themselves to the changing needs of their [...]
Freemium business model
The last few years have seen a boom in free offerings, especially on the Internet. This begs the question, how can you make your business model sustainable and capable of generating revenue? [...]
Business’n’Play in Spotlight
