Learn to imagine

yourself authentically

We guide you towards developing awareness and
fostering self-determination in the business realm

Business’n’Play is the new Serious Game created by Sara Malaguti and incubated in Flowerista – Digital Ecosystem. Inspired by Design Thinking, it leverages the dynamics of gaming to simulate the process of developing an entrepreneurial project.

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The creator of Business’n’Play

Sara Malaguti – Digitalpreneur

Since 2017, I have been a digital entrepreneur.

But as a child, I wanted to be a writer, as a teenager an art historian and during my 20s a photographer. The result? After studying Literature and then Arts and Cultural Economics at the University of Bologna, I found myself working in finance.

I worked for the Italian Stock Exchange for more than 8 years, learning day after day that one can be creative whilst working in a world such as finance. In fact, you can make a great difference through creativity, as long as you are ready to strike out on your own. I was able to see first hand what it means to have an entrepreneurial dream and to bring it to fruition, even up to listing it on the stock exchange. I heard incredible stories, met people who had restarted from nothing after a mistake and studied truly innovative business models.

In 2017 I created Flowerista.it, a digital ecosystem dedicated to creatives and freelancers that wanted to create networks, building a digital environment and growing together. From that moment there have been several brands as the most recent arrival: Business’n’Play.

If you want to know more about my story, you can go here.

Sara Malaguti creator

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