Learn to imagine

yourself authentically

We guide you towards developing awareness and
fostering self-determination in the business realm

Business’n’Play is the new Serious Game created by Sara Malaguti and incubated in Flowerista – Digital Ecosystem. Inspired by Design Thinking, it leverages the dynamics of gaming to simulate the process of developing an entrepreneurial project.

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The creator of Business’n’Play

Sara Malaguti – Digitalpreneur

Since 2017, I have been a digital entrepreneur.

But as a child, I wanted to be a writer, as a teenager an art historian and during my 20s a photographer. The result? After studying Literature and then Arts and Cultural Economics at the University of Bologna, I found myself working in finance.

I worked for the Italian Stock Exchange for more than 8 years, learning day after day that one can be creative whilst working in a world such as finance. In fact, you can make a great difference through creativity, as long as you are ready to strike out on your own. I was able to see first hand what it means to have an entrepreneurial dream and to bring it to fruition, even up to listing it on the stock exchange. I heard incredible stories, met people who had restarted from nothing after a mistake and studied truly innovative business models.

In 2017 I created Flowerista.it, a digital ecosystem dedicated to creatives and freelancers that wanted to create networks, building a digital environment and growing together. From that moment there have been several brands as the most recent arrival: Business’n’Play.

If you want to know more about my story, you can go here.

Sara Malaguti creator

Read our Blog

Identifying your target markets

Identifying your target markets is a core part of any business model. As such, it’s one of the main activities that you and your team will participate in when playing Business’n’Play. It [...]

A Quick Guide to: Benchmarking

Benchmarking or benchmark analysis is the process of looking at other companies that are in your field, working out what they do well (or not so well) and orientating your business to fill [...]

SWOT analysis made easy

A SWOT analysis can be a very quick and useful analysis of where your business or entrepreneurial idea sits in the present market and can focus you on what your main selling points [...]

The Long Tail business model

The Long Tail business model was created as a response to the reversal of the consumer preference phenomena. This model highlights the shift in consumer habits away from the best-selling products to more [...]

Who are intrapreneurs, the employee-entrepreneurs?

When a corporate employees discover their entrepreneurial mindsets, intrapreneurs are born. Intrapreneurs are becoming more prevalent members of the workforce. They are key figures bringing innovation to companies from the inside, even in [...]

What is the Vision of a Business?

The Vision of a business is the "dream", however ambitious, of what the company aims to achieve and become in the future. It reflects its values, ideals and aspirations. This concept, which is [...]

Business’n’Play in Spotlight

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