Learn to imagine
yourself authentically
We guide you towards developing awareness and
fostering self-determination in the business realm
Business’n’Play is the new Serious Game created by Sara Malaguti and incubated in Flowerista – Digital Ecosystem. Inspired by Design Thinking, it leverages the dynamics of gaming to simulate the process of developing an entrepreneurial project.
Choose your role
The creator of Business’n’Play
Sara Malaguti – Digitalpreneur
Since 2017, I have been a digital entrepreneur.
But as a child, I wanted to be a writer, as a teenager an art historian and during my 20s a photographer. The result? After studying Literature and then Arts and Cultural Economics at the University of Bologna, I found myself working in finance.
I worked for the Italian Stock Exchange for more than 8 years, learning day after day that one can be creative whilst working in a world such as finance. In fact, you can make a great difference through creativity, as long as you are ready to strike out on your own. I was able to see first hand what it means to have an entrepreneurial dream and to bring it to fruition, even up to listing it on the stock exchange. I heard incredible stories, met people who had restarted from nothing after a mistake and studied truly innovative business models.
In 2017 I created Flowerista.it, a digital ecosystem dedicated to creatives and freelancers that wanted to create networks, building a digital environment and growing together. From that moment there have been several brands as the most recent arrival: Business’n’Play.
If you want to know more about my story, you can go here.
Read our Blog
The Emotional Customer Journey
The decision making process behind making a purchase is not based on logic or rational thinking, it is far more deeply rooted in emotions and feelings. The Emotional Customer Journey helps to trace [...]
Bundling and Unbundling Services
Bundling and unbundling services effectively is a key business strategy. While bundling groups things together, unbundling separates them. With these two strategies, companies can remodel their services to remain competitive in their field. [...]
Freemium business model
The last few years have seen a boom in free offerings, especially on the Internet. This begs the question, how can you make your business model sustainable and capable of generating revenue? The [...]
The network effect on multi-sided platforms
The more a digital platform attracts users, the more its value potentially grows. This is the so-called network effect. Then there are infrastructures or multi-sided platforms that attract two or more different, but [...]
The Social Business Model Canvas
Awareness of the environmental and social impact caused by businesses and consumers has led to the spread of innovative, environmentally and socially conscious business models. From the classic Business Model Canvas, multiple alternative [...]
What if: the power of games and questions
What would happen if…? Have you ever found yourself asking this question in the hope that it might bring about change? Or at the very least give yourself the space to imagine a [...]
Business’n’Play in Spotlight
