Jenny is a magnetic, 2D doll – she is an avatar to be personalised with clothing and accessories. She was designed during the first lockdown by the designer Paola Russo, and was the carefree alter ego of the artist during this period of closure. And so the idea of lending her to the Business’n’Play players and making her more three-dimensional was born. By projecting onto her deep set ambitions and work aspirations it also gave us the ability to demonstrate the anxieties and worries related to the fear of launching oneself into the void of starting a new business. Jenny is the stand-in inspired by the principles of design thinking for anyone wanting to transform an entrepreneurial dream into a reality. Recently, we have also introduced Gianni, Jenny’s male counterpart!
What is more, there is a strong value component to both Jenny and Gianni: values such as generosity, honesty and spirituality as well as cynicism, ambition, curiosity and independence. They are all aspects that can be overlooked in our own personalities but which have a great impact on our working lives and choices. By taking these into consideration in the game, we can reflect on their increasingly relevant scope, especially in this period in which we are living.